Many flat irons boast that they incorporate ceramic plates, but many are actually only ceramic coated, meaning they are truly just metal plates with a thin ceramic coating. This coating will typically peel, scratch, or fade away, leaving hair exposed to harsh metal plates that can burn and damage hair. The 1” 100% pure ceramic plates guarantee that your hair will never be subjected to the damaging harsh metal of other flat irons, leaving hair looking shiny, healthy, and smooth every time. Ceramic is naturally hygienic, protects hair color  and prevents fading.